Recertification seminar
All profiles
Customer relations

Category
Private Banking & Asset Management
Retail & Corporate Banking
Level
Expertise
Format
Presential
Duration
6 x 4-hour modules
Language
French
Location
ISFB Geneva premises
Director
Enrico Giacoletto
Manager
Lionel Blanc
Type
SAQ rectifications
Description
Prices & Admission
Content

Context

This short, targeted training course enables professionals in the banking sector to keep up to date with techniques for developing and maintaining customer relationships.
Designed to meet the needs of both bank employees and independent asset managers, it provides an effective update on the most recent techniques, guaranteeing mastery of the market's best practices.

Key objectives

This training leads to 24 SAQ re-certification points for the following accreditations:
- Certified Wealth Management Advisor (CWMA)
- Certified Individual Client Advisor (CI)
- Certified Private Client Advisor (CP)
- Certified Corporate Banker (CCoB)
- Certified Client Advisor (SME)
- Certified Client Advisor (AFF)

Target audience

- Bank managers and advisors, non-customer-facing banking executives, auditors
- Qualified executives
- Holders of one of the above SAQ certifications

Stakeholders

ISFB lecturers have been working in the banking and financial world, or in their respective fields, for many years and are recognized as some of the best experts in our ecosystem in French-speaking Switzerland.

Practical information

You will receive a re-certification certificate at the end of the course.

Price

  • Public : CHF 3'535.-
  • Member : CHF 2'650.-

Admission requirements


The seminar can be taken as a whole or in modules:

  • Public price per module: CHF 730.00
  • Member price per module: CHF 550

SDR1

Impact of AI in customer relations

Content: Understand the impact of artificial intelligence on customer relations and know how to take advantage of it to enrich the customer experience without dehumanizing the exchange.
Duration: 4h00
Format: In-person
Possible speakers: DOMENECH Jordi
SDR2

Customer acquisition

Content: Develop customer acquisition strategies based on a proactive, differentiating posture.
Duration: 4h00
Format: In-person
Possible speakers: KHADAM Kinan
SDR3

Understanding customer needs and argumentation

Content: Identify the customer's precise needs and build a convincing argument, adapted to his profile and wealth objectives.
Duration: 4h00
Format: In-person
Possible speakers: GABBAY Maryse
SDR4

Mediation and management of delicate situations

Content: Handle delicate or conflictual situations with diplomacy and professionalism, adopting a mediator's stance.
Duration: 4h00
Format: In-person
Possible speakers: DE COURTEN Frédérique
SDR5

Close the deal

Contents: Conclude an interview or negotiation ('close the deal') effectively, building customer confidence and commitment.
Duration: 4h00
Format: In-person
Possible speakers: PFEIFER Jean
SDR6

Customer relationship management

Content: Maintain the relationship over time, cultivating loyalty through added value, regular exchanges and relevant advice.
Duration: 4h00
Format: In-person
Possible participants: SMADJA Fabien

Information

A question about this service? Our manager is at your disposal
Lionel Blanc
Lionel Blanc
Product Manager
Category
Private Banking & Asset Management
Retail & Corporate Banking
Level
Expertise
Format
Presential
Duration
6 x 4-hour modules
Language
French
Location
ISFB Geneva premises
Director
Enrico Giacoletto
Manager
Lionel Blanc
Type
SAQ rectifications

Information

A question about this service? Our manager is at your disposal
Lionel Blanc
Lionel Blanc
Product Manager
Registration
Spring 2026
Available